Goers Will Go Campaign

Art Direction

Animated Campaign 

Conoco’s “Goers Will Go” campaign featured six unique :15 spots featuring wonderfully weird characters and their worlds. Exploring the essence of go in Conoco’s “Choose Go” tagline, we join the Goers as they dip, dive and dodge around obstacles to get where they need to go. As we all know, absolutely nothing can hold back a true Goer! 

Creative Directors: Josh Leutz, Luke Oeth
Art Director: Sarah Wolf
Writer: Michelle Lippman
Animation: Lucas Camargo / Roof Studio