Art Direction

/ 2021
Brand Campaign Pitch

Hefty is America’s household brand for all things garbage and clean up.  Their bags are made tough, strong, and resilient to tackle life’s messes without missing a beat, just like you! We chose the tagline “Life’s Tough. So are you.” to carry our message across.

Hefty wanted to target a younger audience with this campaign, so we brought things to life by incorporating fresh illustration styles, bright colors, and a little bit of ‘tude.

Creative Directors: Chris Gault, Brian Lambert
Illustration: Sara Andreasson