Hefty
Design
Art Direction
/ 2021
Brand Campaign Pitch
Hefty is America’s household brand for all things garbage and clean up. Their bags are made tough, strong, and resilient to tackle life’s messes without missing a beat, just like you! We chose the tagline “Life’s Tough. So are you.” to carry our message across.
Hefty wanted to target a younger audience with this campaign, so we brought things to life by incorporating fresh illustration styles, bright colors, and a little bit of ‘tude.
Creative Directors: Chris Gault, Brian Lambert
Illustration: Sara Andreasson
Brand Campaign Pitch
Hefty is America’s household brand for all things garbage and clean up. Their bags are made tough, strong, and resilient to tackle life’s messes without missing a beat, just like you! We chose the tagline “Life’s Tough. So are you.” to carry our message across.
Hefty wanted to target a younger audience with this campaign, so we brought things to life by incorporating fresh illustration styles, bright colors, and a little bit of ‘tude.
Creative Directors: Chris Gault, Brian Lambert
Illustration: Sara Andreasson
Hef
